Bassaholics Lifestyle Apparel started in Southern California in 2005 as the original bass fishing lifestyle apparel brand. Inspired by the fact that there were no bass fishing clothing brands in existence, we aimed to created one based on our love for fishing, big bass, and the swimbait addiction.

Since 2005, we have produced thousands of designs and products for the fisherman and outdoor enthusiast with the latest mens and womens clothing designs. We were the first to introduce reel wraps at ICAST 2011 in Las Vegas. Other items we became known for include jackets, socks, hats, and hoodies.

In 2014, we partnered with longtime friends 22nd Century baits and introduced a custom swimbait collaboration that includes never before seen and rare swimbaits like the Triple Trout and Nezuma Rat.